Honda will be launching a new design language know as “EXCITING H DESIGN” that will be appearing on all of its vehicle starting with the latest Honda Fit; which, Honda will be releasing later this month in its home country of Japan. Honda stated that the design theme (design language) will be based on three(3) design elements know as: High Tech – High Tension – High Touch each elements representing different design Q’s for the Honda brand High Tech it represents the innovation spirit of Honda. High Tension representing the pursuit of beautiful body structure and layout. High Touch representing a fine surface and textures.
Honda release two teaser image of the new design language as well as a press released.
Honda’s new design identity, “Solid Wing Face,” is adopted. While positioning the “H” mark in the center, the area from the front grill to the headlights will be designed in an advanced style as one uninterrupted flow.
A well-toned body with beautiful proportion, “Athlete Form,” is realized.
Honda strives to realize “Dramatic Surfacing,” well-elaborated form that provides an emotional attraction.
Honda pursues an easy-to-see/easy-to-use “Advanced Interface” by adopting advanced technologies.
A sporty and emotional “Personal Cockpit” is realized.
Honda expresses its “Craftsmanship” by creating thoughtful interiors with an emphasis on the texture of materials
its definitely will be very interesting to see how Honda will imply these design structure into their major vehicles in the US market; vehicles like the second best selling car in America behind only the Toyota Camry the Honda Accord and there number one selling compact sedan the Honda Civic. It definitely is something that i am looking forward to see how the public will react.
The 2015 Honda Fit will not only be the first vehicle from Honda to wear the new “Exciting H Design Language”, it will also be the first Honda Fit to be manufactured in North America. Honda new Mexican plant that will be opening in the spring of next year will be home to the new Fit and many more Honda models to come. The factory is set to boost the Honda Fit production to more than 200,000 vehicles a year for the North American market, which if you know your math, government standard and the automotive industry, you know that it will save Honda a boat load of money to hopefully put into the Acura brand to help it beater compete with Lexus and Infiniti adding the Japanese Luxury division. OK! back to the Honda Fit, while the Japanese Automaker did not release any details about the Fit power train specs; we here from Autoblog and Automotive news that the Honda Fit will be mounted to a 1.5-liter, Atkinson-cycle, four-cylinder engine and a seven-speed, dual-clutch transmission; which sounds very impressive for that type of vehicle. SMADEMEDIA is very excited for this vehicle and cant wait to see what the North American version will bring along with the new Exciting H Design styling.
Honda EXCITING H DESIGN TEASER IMAGE
Honda Exciting H Design Press Release
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Teaser Photographys by Honda Japan
Honda Fit Photography by Honda