The Air Max 90 LHM Puts Family First

The Air Max 90 Latino Heritage Month focuses on the importance of the family unit in Latino culture and celebrates the power of community through heritage silhouettes.

This comes through in the technicolor print featured on the shoe’s upper, an ode to the expressive, family-oriented bond shared across Latino culture. The word Familia is printed on the sock liner and across the lateral side of the shoe. A further nod to the inclusivity of family: The shoe is available in full family sizing.

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The idea of authentic cultural representation is a recurrent Nike footwear theme, following releases of the Lucha Libre collection and the Air Max 97 Puerto Rico earlier this year.

PHOTO GALLERY – Nike Air Max 90 Latino Heritage Month

The Air Max 90 LHM releases on September 29 on nike.com and at select retailers.

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