SMADE MEDIA EDITORIAL MONDAY SEPTEMBER 9TH 2013
Infiniti release the first set of official photos for the Infiniti Q30.. And it was what i excepted but was also a little bit blown away buy the design. The design comes off more as a Q50 and JX/QX60 crush together to make this little one. I don’t see any design change from the JX/QX60 not one expected for the headlights which more follows into Infiniti concept design of creating an eye look with their headlights. The grille got me a little confused however as it seems like Infiniti is moving into the Spindle Grille design of Lexus as they have been doing more and more with their concepts; it got me thinking if this will certainly cheapen the Spindle Grille design and name that Lexus offers; Since Lexus updated their vehicles with the Spindle Grille that vehicle went on to sale more than it did without RX/ES/GS/LX. Many may say that Infiniti had this grille first and that it is an evolution of the Essence Concept and pass Infiniti grille. However i disagree with that because my cousin has a G37 with the grill infiniti used back then and it doesn’t include a pinch that. The double bars one at the top and one at the bottom gave Infiniti a pinch look but it wasnt implying that its a pinch because it wasn’t pinch. The Essence includes a pinch but wasn’t to the expect of the Spindle Grille it was more of something that they tough of to give the vehicle a mean stance. Once 2010 came and Lexus unveil the Spindle Grille with the CT; yes people the CT is the first Lexus to used the Spindle Grille not the GS; however the GS was the first to get the recognition of what is the Spindle Grille. As we look at pass Infiniti Concepts you can see the uses of a more Spindle Grille type pinch and the Q30 Concept along with the Etherea you see a little full spindle grille; the LE concept also offered a more Lexus of like pinch so does the Emerg-e. Also check out the Infiniti Hybrid badging its now comes with blue surrounding like Lexus and Toyota which first came up with that design then Hyundai copied as they do with every brand and now Infiniti is following pursuit. Well in spite of the exterior design the interior design is amazing and that’s where i was a little blow away by the look of the dashboard pushing the main navigation screen back couple feet. The interior design is much better than what Lexus showed with the LFNX. So my finial opinion on Infiniti latest design ques is that! They are following pursuit of the Germans with Small Medium and Large with their design then following Lexus with there design presents the spindle grille and now the new blue badging! Please see the face-lift of the entire life line of the Infiniti FX now Infiniti QX50. I would love to hear what readers think about Infiniti latest concept and their overall latest design ques as well as were they are going with their design!
i Love the feel and look of Infiniti Purple
The Infiniti Q30 which is another player in the compact CUV luxury market that we have covered before. Infiniti is the last to give us a look on what they are planing for the luxury compact CUV market. Lexus gave us the rather fun design of the LFNX late last week- Mercedes Benz gave us the an official look at the GLA two weeks ago and BMW X1 has been going a while now as is the Audi Q3. However as my co-workers just pointed out that Infiniti recently changed it name schemes where Q= sedans hatchs and QX= SUV CUV and this does have a Q badging so it seems like Infiniti may offer this as a hatchback and maybe a vehicle to replace the EX which Infiniti has called a CUV in the pass however people and the government more put it in the hatchback category. If that’s the case that this is an hatchback it then will compete with The Lexus CT in the US and the BMW 1 series; Mercedes; A Class Audi A3; and Lexus CT worldwide; Maybe Infiniti will offer a sedan version to go against the CLA and A3 in the upcoming small luxury compact market that’s look like it going to take off and as we know Nissan Infiniti and Daimler Mercedes Benz are working together; building engines and now cars together in Mexico and Europe. So we might definitely see a CLA fighter as it looks like this will be a CT fighter and not an NX GLA fighter. We will wait for the official press release to go more into details ! Infiniti did not release a Press Release as yet so we have no idea what this little hatch will be running with; once we have the world we will update the article.
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Photography by Infiniti