Toyota bold new Generation 6 Camry Racecar

Toyota U.S.A and Toyota Racing Development (TRD) shows off its latest NASCAR SPRINT CUP generation 6 Camry race car.

Toyota debuts its newly refreshed 2015 Toyota Camry a few weeks back; A bold new design that says sporty yet sophisticated. A design that is definitely the boldest in a class filled with design technology and sales.

Today Toyota U.S.A and Toyota Racing Development (TRD) shows off its latest NASCAR SPRINT CUP generation 6 Camry race car. A car that draws its design heavily from the new 2015 Camry SE/XSE trims levels. The new Camry race car is the first redesign under NASCAR new generation 6 standard design features.

“We’re thrilled to finally be able to show off our new 2015 Camry race car — becoming the first manufacturer to update the ‘Gen-6’ model that was introduced before the start of the 2013 season. We anticipate that fans will appreciate the development behind this bold Camry design — both on the racetrack and the showroom floor. Fans will have the chance to get an up-close look at our new 2015 Camry in our NASCAR activation and fan engagement activities.”

– Ed Laukes, TMS Vice President of Marketing, Performance and Guest Experience

The 2015 Camry and Camry Generation 6 Race car design is beautiful, intelligent and sophisticated yet sporty. The grille featured on the SE/XSE production model and on the Camry race car is definitely the top feature and selling points to the exterior on both the racer and the production model; the sporty black-out grille draws an aggressive front end look for views of NASCAR; it easily give you your visual to sport your favorite driver that uses a Camry Gen 6 race car. The competition one look in the rear view mirror you see the big grille creeping up on you; for any pro that aggressive front end can put some sweats on you.

The Camry bears the phrase “Born in Kentucky” on the rear of the new Gen 6 Camry; we aren’t sure if its a phase that will be on just this one model or if all; whatever it is it’s  a phase that tells the story of Camry/Toyota Motor Company history in the United States. Today most Camry are made right here in the U.S.A for U.S drivers and many others around the world. TRD President and GM; spoke on the new design as well as Born in Kentucky phase.

“A lot of hard work has gone into redesigning the 2015 Camry race car for NASCAR competition,” said David Wilson, TRD’s president, and general manager. “It was a challenging process Balancing performance and design, but working closely with Calty Design, NASCAR, and our race team partners, we were able to develop a race car that looks similar to its production counterpart — and provide a performance upgrade on the race track.”

– David Wilson, TRD’s President and General Manager

For 12 straight years, and 16 of the past 17 years, the Camry has been the best-selling car in America. Built at Toyota manufacturing facilities in Georgetown, Ky. and Lafayette, Ind., the Camry has been named the ‘Most American Car’ by’s American-Made Index for four consecutive years.

In an effort to create more distinct and stock vehicles for the race track, NASCAR worked together with the three series manufacturers prior to the 2013 season to determine what areas were either ‘locked in’ or ‘open’ for a unique design. NASCAR along with the manufacturers have also worked together to allow for updates to each manufacturer’s design — with Toyota being the first manufacturer to work through that update process.

“The redesigned Toyota Camry race car is a byproduct of the vastly improved collaboration that has taken place between NASCAR and its auto manufacturers during the past three years,” said Steve O’Donnell. “Toyota’s dedication to remodel its Gen-6 race car to more closely resemble its street production counterpart has been exemplary, and we look forward to watching it perform on the track each weekend in 2015.”

– Steve O’Donnell, NASCAR’s Executive Vice President and Chief Racing Development Officer

The new 2015 Toyota Camry will make its NASCAR Sprint Cup Series debut at Daytona International Speedway during February’s ‘Speedweeks.

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